WHAT IS POPUP TRAFFIC ADS?

Popup ads appear automatically, displaying a new landing page or website above the main browser window. Such landing pages prompt users to click a link or take action: sign up, order goods, or buy paid subscriptions.

Publishers must put a script on their websites to display various pop-up ads. Sometimes, they can even set up the scrolling time, after which the advertisement will appear.

There’s a difference between pop ads and a classic popup that anyone can make on their websites, say, to draw attention to a newsletter. The latter aims to engage users in some activities within a specific website or blog. For example, a blogger can collect user emails to send them blog post digests or invites to a webinar. When it’s a pop ad code, it’s all about digital marketing.

This type of ad is common in advertising campaigns because they’re easily noticeable. However, they can be annoying if not placed well and risk harming the advertiser’s brand value.